April Edition

At Securian Financial, we're invested in your success. Understanding exactly what employers struggle with can be a challenge. That's why we dove deeper into the world of employee benefits managers this past year to get a better pulse on what they're saying and thinking.

Through in-depth phone interviews and online surveys conducted with Securian Financial's Employer Advisory Board, a group of benefits professionals and leaders from midsize and large companies in the United States, we explored environmental pressures that influence employee benefits professionals and their strategies and measures of success.

Major patterns and themes emerged.

The labor market's current challenges include low unemployment and a shortage of competition for qualified candidates. To compete for and attract qualified candidates, employers must go beyond offering mainstay benefits.

Creativity, differentiation and data can be key to staying competitive and offering those attractive benefits and building a positive corporate culture. Employers crave benchmarking and competitive data to help seal the deal. Employee benefits are a key tool in supporting and amplifying the corporate culture.

For employers, there's a great sense of security knowing employees are ready for the future — and workplace benefits are the foundation of that financial future – allowing them to focus on the moments that matter today.

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